{"id":1454,"date":"2014-12-15T07:17:23","date_gmt":"2014-12-15T06:17:23","guid":{"rendered":"http:\/\/www.cfppa.fr\/infocampus\/?page_id=1454"},"modified":"2020-08-30T07:41:50","modified_gmt":"2020-08-30T05:41:50","slug":"la-communication-face-une-crise","status":"publish","type":"page","link":"https:\/\/www.cfppa.fr\/infocampus\/gestion-des-risques\/la-communication-face-une-crise\/","title":{"rendered":"Communication de crise"},"content":{"rendered":"

Les outils r\u00e9alis\u00e9s par les apprenants de 2016 !<\/h3>\n\n
GDE Erreur: Erreur lors de la r\u00e9cup\u00e9ration du fichier - si n\u00e9cessaire, arr\u00eatez la v\u00e9rification d'erreurs (404:Not Found)<\/div>\n\n

Ordre de passage de l’UE 1<\/h3>\n

Il se passe \u00e0 l’IUT ! <\/span><\/p>\n

Il peut \u00eatre modifi\u00e9 si vous \u00eates rapides! <\/span><\/p>\n

L’ordre est \u00e0 l’inverse des arriv\u00e9es des documents : les premiers ont plus de temps pour pr\u00e9parer l’oral ! <\/span>
\n\"ordre<\/a><\/span><\/p>\n

<\/h3>\n

<\/h3>\n

Sujets Promo 2015-2016<\/h3>\n


\n<\/a> \"partiel_ue1_2016<\/a><\/p>\n

 <\/p>\n

\"attribution<\/a><\/p>\n

Bonne ann\u00e9e et bon courage !<\/p>\n

\n
GDE Erreur: Erreur lors de la r\u00e9cup\u00e9ration du fichier - si n\u00e9cessaire, arr\u00eatez la v\u00e9rification d'erreurs (404:Not Found)<\/div>\n<\/h3>\n

<\/h3>\n

Sujet Promo 2014-2015<\/h3>\n

Savoir communiquer en situation de crise ! <\/span><\/h3>\n

Imaginer que vous \u00eates responsable d’un super, hyper march\u00e9 et ou d’un rayon de ces entit\u00e9s !<\/p>\n

Face \u00e0 une crise “sanitaire” vous devez \u00e9chafauder un plan de communication qui int\u00e8gre:<\/p>\n

* Une affiche A3<\/span><\/strong><\/p>\n

* Une triptyque  en M ou W qui donne envie  de venir chez vous et qui pr\u00f4ne la qualit\u00e9 de votre produit et qui explique la crise <\/span><\/strong><\/p>\n

*un communiqu\u00e9 de presse (dont un r\u00e9sum\u00e9 en anglais) <\/span><\/strong><\/p>\n

* un article de presse que vous ins\u00e9rez dans le journal interne du magasin !<\/span><\/strong><\/p>\n

 Votre communication de crise doit rassurer et pr\u00f4ner vos atouts<\/p>\n

Cette strat\u00e9gie est pr\u00e9sent\u00e9e au comit\u00e9 de direction , et vous devez argumenter vos choix !<\/p>\n

Ci-dessous le tableau des crises potentielles , et une id\u00e9e des magasins : le bin\u00f4me magasin-crise  sera fix\u00e9 lors de l’\u00e9preuve pr\u00e9vue en d\u00e9but janvier!<\/p>\n

Pour vous aider , vous pouvez utiliser le logiciel libre de dessin vectoriel Inkscape <\/a> gr\u00e2ce \u00e0 lui vous pourrez r\u00e9aliser le nouveau logo de votre magasin ! et faire de belles affiches ! Pour les photo je peux vous conseiller Gimp<\/a>. Sinon vous avez Coreldraw !<\/p>\n

 <\/p>\n

 <\/p>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
<\/td>La crise sanitaire <\/th>Le produit vis\u00e9 <\/th><\/td>Les magasins possibles <\/th>Votre marque et ou vos label de qualit\u00e9s <\/th>le site <\/th><\/td>\n<\/tr>\n<\/thead>\n
<\/td><\/td><\/td><\/td>Prixfran<\/td><\/td><\/td>Franprix<\/td>\n<\/tr>\n
<\/td><\/td><\/td><\/td>Jumbo
\nMonster
\nMalabar
\nLeNaint<\/td>		<\/td><\/td>G\u00e9ant Casino<\/td>\n<\/tr>\n
<\/td><\/td><\/td><\/td>CATA<\/td><\/td>ATAC <\/a><\/td>Atac<\/td>\n<\/tr>\n
<\/td> <\/td><\/td><\/td>Os Mosqueterios
\nLouis 13
\nElmazzarino
\nLes Fantassins
\nMazarin<\/td>		<\/td><\/td>Les mousquetaires <\/td>\n<\/tr>\n
<\/td><\/td><\/td><\/td>Roulette
\nChallenger
\nPoker<\/td>		<\/td><\/td>Casino<\/td>\n<\/tr>\n
<\/td><\/td><\/td><\/td>L'As des As <\/td><\/td><\/td>Champion<\/td>\n<\/tr>\n
<\/td><\/td><\/td><\/td>Dill
\nLidole<\/td>		<\/td><\/td>Lidl<\/td>\n<\/tr>\n
<\/td><\/td><\/td><\/td>Biba<\/td><\/td><\/td>Vival<\/td>\n<\/tr>\n
1<\/td>E-Coli<\/td>Steak hach\u00e9<\/td><\/td>IDA<\/td>Qual-ida : la qualit\u00e9 pour un prix IDA<\/td> dia le site <\/a><\/td>DIA<\/td>\n<\/tr>\n
2<\/td>M\u00e9lanine<\/td>Viande bovine<\/td><\/td>Chief Price
\n<\/td>		Chief Price BIO<\/td> leader price <\/a><\/td>leader price <\/td>\n<\/tr>\n
3<\/td>Pesticides<\/td>Produit frais : l\u00e9gumes <\/td><\/td>Grand froid
\n<\/td>		Antartica : le frais de grand froid ! <\/td>Grand Frais <\/a><\/td>Grand Frais <\/td>\n<\/tr>\n
4<\/td>ESB<\/td>Viande bovine <\/td><\/td>Bimply market<\/td>Passiony : la qualit\u00e9 bimply<\/td> Simply le site <\/a><\/td>Simply market<\/td>\n<\/tr>\n
5<\/td>E-Coli<\/td>Graines germ\u00e9es<\/td><\/td>STAR<\/td>Starlette : le meilleurs des produits ! <\/td> SPAR le site <\/a><\/td>SPAR<\/td>\n<\/tr>\n
6<\/td>Nitrates<\/td>L\u00e9gumes<\/td><\/td>Papillon<\/td>Nectar de France et les d\u00e9lices de nectar <\/td> coccinelle le site <\/a><\/td>Coccinelle<\/td>\n<\/tr>\n
7<\/td>Mycotoxines<\/td>Pains et viennoiseries <\/td><\/td>Watch<\/td>Waleur S\u00fbre<\/td> Match le site <\/a><\/td>Match<\/td>\n<\/tr>\n
8<\/td>Staphylocoque<\/td>Produits laitiers <\/td><\/td>Titto<\/td>Qantto :la qualit\u00e9 au prix Titto<\/td>Netto <\/a><\/td>Netto<\/td>\n<\/tr>\n
9<\/td>OGM<\/td>Porcs <\/td><\/td>Aupr\u00e8s<\/td>Biopr\u00e8s <\/td>auchan <\/a><\/td>Auchan<\/td>\n<\/tr>\n
10<\/td>H5N1<\/td>Volailles <\/td><\/td>Laidi
\n<\/td>		Bio-laidi <\/td>aldi <\/a><\/td>ALDI<\/td>\n<\/tr>\n
11<\/td>Listeria <\/td>Foies gras<\/td><\/td>Syst\u00e8me A<\/td>Aquality : la qualit\u00e9 pour tous <\/td> Syst\u00e8me u <\/a><\/td>Syst\u00e8me U <\/td>\n<\/tr>\n
12<\/td>Fi\u00e8vre catarrhale<\/td> Viande ovine <\/td><\/td>Cross <\/td>Cross Terroir: les produits de nos territoires <\/td>carrefour <\/a><\/td>Carrefour<\/td>\n<\/tr>\n
13<\/td>Micro-algue<\/td>Hu\u00eetres<\/td><\/td>E.Roski<\/td>H\u00e9ros <\/td>e.leclerc<\/a><\/td>E.leclerc<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

\"aupres<\/a><\/p>\n

\"Grand<\/a><\/p>\n

\"LAIDIE\"<\/a><\/p>\n

\"Papillon-YVRAY-Affiche\"<\/a><\/p>\n

\"bimplymarket\"<\/a><\/p>\n

\"Cross\"<\/a><\/p>\n

\"E.ROSKI\"<\/a><\/p>\n

\"affiche\"<\/a><\/p>\n

\"SystemA\"<\/a><\/p>\n

\"TITTO\"<\/a><\/p>\n

\"WATCH\"<\/a><\/p>\n

\"Star\"<\/a><\/p>\n

ordre passage<\/a> :  l’ue 1 se passe \u00e0 l’IUT  salle 314 GEA<\/p>\n

 <\/p>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Les outils r\u00e9alis\u00e9s par les apprenants de 2016 ! Ordre de passage de l’UE 1 Il se passe \u00e0 l’IUT !  Il peut \u00eatre modifi\u00e9 si vous \u00eates rapides!  L’ordre est \u00e0 l’inverse des arriv\u00e9es des documents : les premiers ont plus de temps pour pr\u00e9parer l’oral !  Sujets Promo …<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1209,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_crdt_document":"","footnotes":""},"class_list":["post-1454","page","type-page","status-publish","hentry"],"yoast_head":"\nCommunication de crise - Info campus CFPPA<\/title>\n<meta name=\"description\" content=\"Communication de crise : savoir tirer profit de son environnement et g\u00e9rer son image\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cfppa.fr\/infocampus\/gestion-des-risques\/la-communication-face-une-crise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication de crise - 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